Andrew Scott
Creative Director | Brand Strategist | Photographer & Filmmaker
Founder of Simple & Precise Digital Inc.
Creative Director | Brand Strategist | Photographer & Filmmaker
Founder of Simple & Precise Digital Inc.
Andrew Scott—known in the creative world as Drew—is a Toronto-based multidisciplinary creative with a passion for turning ideas into immersive visual experiences. With over 20 years of hands-on experience in photography, video production, branding, and digital strategy, Drew is the founder of Simple & Precise Digital Inc., a boutique creative agency dedicated to helping small and medium-sized businesses thrive through high-impact storytelling, strategic digital solutions, and compelling content.
Drew’s journey began behind the lens, capturing the energy of Toronto’s nightlife as a teenage photographer and media producer for some of the city’s most iconic nightclubs. From the moment he picked up a camera, Drew discovered his gift for translating emotion into visuals—using light, framing, and movement to turn moments into magnetic imagery. His early work quickly evolved into a lifelong pursuit of visual excellence, with a deep focus on post-production, color grading, and dynamic editing that brings every photo and video to life.
As his portfolio expanded, so did his creative reach. Drew’s content creation skills have touched nearly every medium: from cinematic brand videos and high-converting social media ads to editorial product photography, fitness and lifestyle shoots, and documentary-style storytelling. His signature style is bold, vibrant, and intentional—designed to stop the scroll and spark connection. Whether he's behind the lens capturing a high-profile athlete, directing a brand launch campaign, or editing a corporate video that needs real emotional impact, Drew brings a rare combination of artistic instinct and marketing acumen to every frame.
Beyond the creative, Drew built a strong foundation in digital strategy through his work in web development at SimHosting, where he led projects for clients ranging from tattoo studios to luxury service providers. This technical background has empowered him to deliver end-to-end solutions—bridging the gap between aesthetic and function, vision and execution.
Through Simple & Precise Digital Inc., Drew has worked with a diverse client base, including fitness brands, medical clinics, e-commerce companies, restaurants, and major events. Notable collaborations include Fight Sport Championship, Lanterra Developments via MLSE partnerships, Chronic Ink Tattoos, Parkview BMW, and Team Canada athletes. He’s known for his ability to capture the essence of a brand visually while architecting the systems and strategies that drive growth—combining artistry with business intelligence.
What sets Drew apart is his unwavering belief that content is currency. From ideation to production, he helps businesses create assets that not only look stunning but perform in real-world marketing environments—on websites, social feeds, ad platforms, and beyond. His creative work doesn't just fill space; it tells stories, triggers emotion, and compels action.
Today, Drew continues to push creative boundaries while staying rooted in his mission: to empower entrepreneurs by making their brands impossible to ignore. Whether it's through stunning imagery, engaging video, or full-stack digital campaigns, he transforms brands from overlooked to unforgettable.
Skills Overview
Creative & Visual Design
Comprehensive expertise in Creative Direction and Art Direction, leading the visual execution of brand campaigns and multi-platform content. Proficient in Graphic Design, Brand Identity Development, Typography, UX/UI Design, Signage Systems, Illustration, Packaging Design, Web Design, and full End-to-End Production. Skilled in creating cohesive visual ecosystems that elevate brand perception and user engagement.
Experience also includes detailed Project Recaps that communicate campaign results and visual impact to stakeholders.
Comprehensive expertise in Creative Direction and Art Direction, leading the visual execution of brand campaigns and multi-platform content. Proficient in Graphic Design, Brand Identity Development, Typography, UX/UI Design, Signage Systems, Illustration, Packaging Design, Web Design, and full End-to-End Production. Skilled in creating cohesive visual ecosystems that elevate brand perception and user engagement.
Experience also includes detailed Project Recaps that communicate campaign results and visual impact to stakeholders.
Content Creation & Production
End-to-end content creation across photo, video, and digital platforms—from concept to delivery. Services include Creative Direction, Content Strategy, and Campaign Development integrated with Filmmaking, Videography, Photography, and Post-Production (editing, color grading). Skilled in Location Scouting, Script Development, Social Caption Writing, and managing Social Media Channels with tailored content strategies that align with brand voice and objectives.
End-to-end content creation across photo, video, and digital platforms—from concept to delivery. Services include Creative Direction, Content Strategy, and Campaign Development integrated with Filmmaking, Videography, Photography, and Post-Production (editing, color grading). Skilled in Location Scouting, Script Development, Social Caption Writing, and managing Social Media Channels with tailored content strategies that align with brand voice and objectives.
Copywriting & Messaging
Strong capability in crafting high-impact written content that defines and deepens brand identity. Specialties include Brand
Strong capability in crafting high-impact written content that defines and deepens brand identity. Specialties include Brand
Software & Platform Proficiency
Creative Suite & Multimedia Production:
Highly skilled in Adobe Creative Cloud, including Photoshop (photo retouching, composites), Illustrator (vector design, brand assets), InDesign (print & digital layouts), Premiere Pro (video editing), and After Effects (motion graphics, animation), enabling the production of agency-level visuals and video content.
Experienced with Final Cut Pro for cinematic editing and color grading; Canva and CapCut for agile content creation tailored for rapid-turnaround social media campaigns and brand storytelling.
Highly skilled in Adobe Creative Cloud, including Photoshop (photo retouching, composites), Illustrator (vector design, brand assets), InDesign (print & digital layouts), Premiere Pro (video editing), and After Effects (motion graphics, animation), enabling the production of agency-level visuals and video content.
Experienced with Final Cut Pro for cinematic editing and color grading; Canva and CapCut for agile content creation tailored for rapid-turnaround social media campaigns and brand storytelling.
Digital Marketing, CRM & Email Automation Tools:
Strategic use of SEMrush for keyword research, SEO audits, competitive analysis, and content optimization to improve web visibility.
Proficient in HubSpot for managing the full inbound marketing lifecycle, lead nurturing, customer relationship management, and sales enablement.
Skilled in using Hootsuite and Buffer for social media scheduling, campaign management, and analytics reporting across multiple platforms.
Advanced knowledge of Customer.io, Klaviyo, and Mailchimp for behavior-based email marketing, lifecycle automations, audience segmentation, A/B testing, and performance optimization.
Well-versed in Squarespace for building and managing responsive, SEO-optimized websites, including e-commerce functionality and content updates.
Strategic use of SEMrush for keyword research, SEO audits, competitive analysis, and content optimization to improve web visibility.
Proficient in HubSpot for managing the full inbound marketing lifecycle, lead nurturing, customer relationship management, and sales enablement.
Skilled in using Hootsuite and Buffer for social media scheduling, campaign management, and analytics reporting across multiple platforms.
Advanced knowledge of Customer.io, Klaviyo, and Mailchimp for behavior-based email marketing, lifecycle automations, audience segmentation, A/B testing, and performance optimization.
Well-versed in Squarespace for building and managing responsive, SEO-optimized websites, including e-commerce functionality and content updates.
Operating Systems & Cross-Platform Fluency:
Technically fluent and adaptive across all major ecosystems—iOS, macOS, iPadOS, Android, and Windows—with a deep understanding of how to optimize workflows, sync devices, and ensure consistency across content creation, communication, and project management tools.
Technically fluent and adaptive across all major ecosystems—iOS, macOS, iPadOS, Android, and Windows—with a deep understanding of how to optimize workflows, sync devices, and ensure consistency across content creation, communication, and project management tools.
Clients Past & Present
Spring Sushi Toronto, RDA Consulting, Parkview BMW, Team Canada Athlete: Bolade Ajomale, Booster Juice (East York) Metropolis Condotel Suites, Chronic Ink Tattoos, Powerhouse Fitness, Dr. D. Gaber Dentistry, Frontline Transport, Doing Things Simply, Fearless Rehab, Points Defence Ticket Service, Thai Premium, Simple & Precise Digital Inc, MK Unleashed, Shalvarov Investigations, PRVLG Events, Bonvoy Payments