Job: Brand Development | Digital Marketing Manager
Fight Sport Championship · Freelance
Oct 2008 - Jan 2009 · 4 mos
Toronto, Ontario, Canada · Hybrid

The FSC was a MMA Style Company, we were a startup trying to become a brand in the fighting world however unable to have a fight in Ontario at the time Under the gaming commission we did our first fight and our only event on the native reserves in Hagersville.

At the time we were the first company to bring Anderson "The Spider" Silva to Canada.

As a Digital Media Development and Marketing professional for a mixed martial arts fighting style company, I successfully developed and executed digital marketing strategies to increase brand awareness, generate leads, and drive revenue growth. I leveraged my expertise in digital media development to create engaging and high-quality content for the company's digital channels.

I conducted market research and identified target audiences to develop customized marketing plans. I created and managed various digital marketing campaigns, including social media marketing, email marketing, and influencer marketing, to reach and engage potential customers.

I optimized the company's website for search engines and user experience to improve its online presence and increase website traffic. I also monitored and analyzed website analytics and campaign performance data to measure success and identify areas for improvement.

I played a key role in developing and executing a content marketing strategy that included blog posts, video content, and social media content to showcase the company's expertise and generate leads.

My success as a Digital Media Development and Marketing professional was driven by my ability to stay current on industry trends and adapt to new technologies and strategies. I also collaborated closely with the company's management team and other departments to ensure a successful and integrated approach to marketing.
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